Woolworths Fresh Food Kids Appeal 2011
Aug 23, 2011
The Woolworths Fresh Food Kids Hospital Appeal has proven to be a massive success for Princess Margaret Hospital, WA’s only specialist children’s hospital.
Since partnering with the PMH Foundation in 2003, the official fundraising body for the hospital, staff at Woolworths’ stores across Western Australia, through the generosity of suppliers and customers, have raised more than $3 million for the state’s hospital.
Over the years Woolworths Fresh Food Kids Hospital appeal has funded The Woolworths Chair in Paediatric Anaesthesiology, Paediatric palliative care, Neonatal intensive care, Cancer research, Radiology apparatus and Cardiology equipment.
Winthrop Professor Britta Regli-Von Ungern said, “Even though this is such an important topic, our current knowledge about it is still limited, so we need to continually develop and gain a greater level of understanding of factors involved to minimise the potential for lasting harm to children and with Woolworths funding, we can now progress.”
PMH Foundation CEO Denys Pearce said the Woolworth’s partnership is strong, a good example of corporate involvement, and invaluable to delivering a positive experience for our patients.
“Over the past decade, Woolworth’s contribution to the well-being of a child’s healthcare in WA has been fantastic,” Mr Pearce said.
“We look forward to their continued support as we work with them for many more years to come.”
Child and Adolescent Health Service Chief Executive Phillip Aylward said the continuing partnership between Woolworths and the Foundation has been vital in funding major projects and positions at the hospital.
"I would like to take this opportunity to thank Woolworths and their staff for the continued support. The support received makes a big difference to the lives of WA’s children and is an inspiring example of the positive results of corporate working with their customers."
Grateful parents of 3 year-old Shondelle Ryan from Geraldton had to travel to PMH after Shondelle caught a virus and developed abscesses in her neck. Shondelle’s mum Loretta says their 4 week stay at PMH has been excellent.
“It’s a long way to come for her but we can only say good things about how Shondelle and the family have been treated,” Loretta said.
Taine Sugden, a 6 year old, from Canning Vale has spent weeks at a time in PMH since he was first born and was confined to the neo-natal ward. Taine’s mum Janelle says the care he receives in hospital is fantastic.
“We usually have to come in 3 or 4 times during a normal winter, for up to a month at a time, and we always have a good family experience. Woolworths support for PMH staff and patients is fantastic!”
Here at the Foundation we are excited and look forward to another magical appeal in 2011

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