Cause related marketing
Cause Related Marketing (CRM)
CRM is a powerful positioning and marketing tool which links your company to PMH Foundation in a corporate partnership for mutual benefit. It utilises the power of the brand to publicly demonstrate your company’s commitment to addressing worthwhile causes. Commonly, businesses adopt a CRM program by donating a percentage of their sales to charity.
How will your company benefit?
Evidence shows that a well designed and executed CRM program commonly leads to improved:
• public perception of the brand
• staff motivation, recruitment and retention
• social objectives (customers are motivated by the difference a company is making)
The Foundation will provide a dedicated Corporate Relationship Manager to work in close partnership with your business. Together we will tailor the best CRM strategy to help you achieve your business goals.
To see examples of how other West Australian companies help the kids at PMH, click on the links below: