Cause Related Marketing (CRM)
CRM is a powerful positioning and marketing tool which links a company to a charity in a corporate partnership for mutual benefit. It utilises the power of the brand to publicly demonstrate a company’s commitment to addressing worthwhile causes. Commonly, businesses adopt a CRM program by donating a percentage of their sales to charity.
How will your company benefit?
Evidence shows that a well designed and executed CRM program commonly leads to improved:
• sales
• public perception of the brand
• staff motivation, recruitment and retention
• social objectives (customers are motivated by the difference a company is making)
Princess Margaret Hospital Foundation will provide a dedicated staff member to work in close partnership with your business. Together we will tailor the best CRM strategy to help you achieve your business goals. You may also choose to combine a CRM campaign with another of our Companies Caring for Kids programs.
To see examples of how other West Australian companies help the kids at PMH, click on the links below:
- Bakers Delight
- Lifetime Distributors
Find out more
For more information about CRM campaigns please email Carol Wallbank or phone the Foundation on (08) 9489 1100.